By Salma Awwad
A thousand guests attended the desert fashion spectacle revealing the Fashion house’s 2014/15 collection
Chanel’s Cruise 2014/15 collection was revealed at The Island in Dubai last night, May 13, 2014.
The French fashion house staged the event, which cost in the region of $2.5m, on a manmade Island privately owned by Dubai Crown Prince Sheikh Hamdan bin Rashid Al Maktoum.
It took a total of two months to build the oasis which was complete with palm trees, tents, Bedouin cushions and rugs and even henna plants.
But the most impressive monument on the island was the majestic gold glass structure that was created especially for this one-night occasion.
The building walls were outfitted with a unique woodwork that combined the elements of a traditional mashrabiya Arabian with Chanel’s interlinked Cs logo. Inside, the runway venue’s roof was supported by a forest of artificial palms.
The1000 VIP guests were brought to the venue in dhows, or more accurately local abras.
The star of the show was Chanel's German creative director Karl Lagerfeld, while celebrities present at the show included Dakota Fanning, Tilda Swinton, Frida Pinto, Carine Roitfeld, Vanessa Paradis and Janelle Monae, who gave a playful performance post catwalk show.
Dressier and more elaborate than some recent Chanel cruise show, the collection was modest and respectful of the local customs, with a plethora of layered looks on display.
The models’ bouffant hair was adorned with crescent moon brooches and the double C Chanel logo.
Today, the brand is hosting an exclusive event for the launch of their latest high jewellery collection, Les Perles.
Chanel began its Middle East focus last year, stopping off in Dubai with its “Little Black Jacket” exhibition. Now the luxury fashion house plans to explore its potential with couture in the Middle East by bringing the houte collection to Dubai next year or so, as it do in New York and Asian capitals, for orders.