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Mon 1 Jan 2007 06:00 PM

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Intel declines to talk

Vendor re-issues statement it made after auditing allies in Egypt last August following review of UAE partners

Intel has refused to shed any further light on the CPU integration rate audits that it carried out on certain assemblers in the UAE last month.

At least four members of the vendor's EMEA auditing team were understood to be in the country examining the practices of system builder partners belonging to its Intel Inside Programme.

Intel refused requests for a spokesperson from the auditing team to be interviewed and instead issued a statement from Rola Zaarour, communications manager at Intel Middle East Turkey and Africa. "Intel conducts regular audits of all Intel Inside Program licensees as part of our normal business procedure," read the statement. "These audits are routine and part of the terms and conditions of the program. The Intel Inside Program is one of the world's largest branding and cooperative marketing programs.

Intel and its customers have invested billions of dollars in the program to create a recognisable mark of quality, and, as such, inherent value for our customers. The company has an obligation to both customers and shareholders to protect that investment," concluded the statement. Intel's team visited several partners during its visit including Uniexcel and FDC, according to reliable channel sources.

Market insiders claim the CPU vendor originally intended to carry out more audits in Dubai than it managed, but it is thought that at least four assemblers surrendered their Intel Inside status by notifying the vendor prior to its arrival that they would not be participating in the audit.

Intel first informed UAE assemblers of the audits last October. In correspondence seen by
Channel Middle East

, the vendor told partners that it aimed to "validate the accuracy" of the current CPU integration and ensure marketing claims complied with the terms and conditions of its channel programme.

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