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Thu 6 May 2004 04:00 AM

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Intel gears up regional channel

Intel announced today that its Spring 2004 Channel Conferences will run till June across the Middle East and North Africa (MENA) region. The conferences will provide training, networking sessions and third party vendor showcases to more than 1,400 companies in 12 countries throughout the region.

Intel announced today that its Spring 2004 Intel Channel Conferences for its resellers and system integrators is taking place from April through to June across the Middle East and North Africa region.

The Intel Channel Conferences will provide training, networking sessions and third party vendor showcases to help channel programme members ‘Prepare for Take-Off’. The events are expected to reach more than 1,400 companies in 12 countries throughout the region specialising in systems integration.

“There is real excitement that the IT industry is on the cusp of a significant developments and opportunities. The reseller channel is of key importance to Intel’s continued success and we want to equip our channel members with the latest knowledge and strategic tools to take full advantage of this period of growth,” says Maan Ahmadie, channel manager for Intel in the Middle East, Turkey and Africa.

Intel said that a key focus of this year’s conferences is to highlight to Intel Premier Providers and Intel Product Integrators and how Intel can help resellers and system integrators to be successful in their markets.

Channel members will be briefed on changes in the economic environment, emerging customer needs, new usage models and evolving technologies. Attendees will have access to seminars covering Intel’s key product areas including exciting new desktop technologies, the coming together of wireless networking and new mobile platforms to mobilise business, and selling and integrating the new Intel server products coming in 2004.

Intel, which currently has more than 125,000 channel program members globally, works with resellers and system builders who integrate, service and sell Intel products. Members are also given technical support, demo products, training, co-operative marketing funds, financial rebates and interactive marketing tools from the chip vendor.

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