By Justin Etheridge
Logicom Dubai has secured regional distribution rights to the entire range of Intel products, across the UAE, Kuwait, Bahrain, Oman, Qatar, and Yemen.
Logicom Dubai has secured regional distribution rights to the entire range of Intel products, across the UAE, Kuwait, Bahrain, Oman, Qatar, and Yemen. The Cyprus-based multinational firm has been authorised to distribute Intel products in Cyprus, Malta, Greece, Jordan and Lebanon through the existing agreement with Intel. “We are very happy to welcome the team of Logicom to our operations in the Gulf region,” says Gilbert Lacroix, general manager of Intel Middle East and North Africa. “They bring to the Gulf significant knowledge of our operations having successfully distributed our products in the Levant for the past three years, and represent an important addition to our existing team of Gulf distributors."The different regions of the Arab world have very different patterns of distribution," continues Lacroix. “We are excited by the potential of Logicom taking business models from the Gulf to the Levant and from the Levant to the Gulf.”"Logicom’s success in Lebanon and Jordan was the decisive factor for this appointment, and we are really very proud that Intel has selected Logicom as one of the very few partners capable to service this very demanding region," says Varnavas Irinarchos, managing director of Logicom. "We will be bringing in the value added services needed to increase the Intel market share in the region by targeting all the resellers and system integrators, by providing them with the products and services that will enable them to offer high quality personal computers and servers to their end-users," explains Ilyas Baig, business development manager, Logicom Dubai. "The Lebanese and Jordanian markets are living proof that the channel in the long term has a lot more to benefit by buying directly from authorised distributors," adds Baig.