UK luxury motor yacht manufacturer, Fairline Boats, has relaunched its website experience using the latest platform technology, including access to streaming video clips and more interactive features such as roll-over navigation.
The site’s background constantly changes to reflect Fairline’s content and includes a full screen auto-sizing feature to fit an array of monitor sizes. Facilities on the website allow visitors to discover the world and history of Fairline and to explore the entire range, aided by video clips, images, model descriptions, specification details and virtual tours.
As well as providing information on the global network of Fairline dealerships, with each office having its own microsite, visitors can sign up to receive email updates and Fairline brochures through the visitor news registration facility. Additionally, the website includes a resource form to find your ideal boat and the opportunity to purchase products from ‘The Collection’.
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