By Staff writer
Online service made headlines in run up to Expo 2020 by helping to generate huge backing for bid
Investors in both the Middle East and Hollywood are said to be vying for control of online portal Dubai.TV, just weeks after the US-based site helped generate huge public backing for Dubai’s successful Expo 2020 bid.
Several Hollywood celebrities used Dubai.TV to tweet messages of support for Dubai and its ruler Sheikh Mohammed Bin Rashid Al Maktoum during the bidding process.
Although the site’s founder Sheeraz Hasan has insisted it is not for sale, Arabian Business has learned that investors in the US have held informal talks on a takeover of the site, with at least two middle east based investors also interested in taking control.
“Dubai.TV could be a great asset for promoting Dubai – not just in the build up to Expo 2020 but also the many other events taking place. Whether it’s the shopping festival or the film festival, Dubai has built up such a strong global following,” said a source close to media advertising agency Omincom Media Group.
It isn’t clear what value the site would be sold for. However, founder Sheeraz Hasan – who also created Hollywood.TV – remains coy on the subject.
“I live in LA but like many people here I have a huge interest in what goes on in Dubai. There have been some approaches but for now I would rather look at the long term potential of developing Dubai.TV into something that really reflects the right image of the emirate, and is the go to place for instant live news, 24/7. We did that with Hollywoood.TV so I don’t see why the same can’t be done for Dubai,” he said.
What a load of SPIN!!