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Wed 22 Oct 2008 11:17 AM

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Italian luxury jeweller reveals Gulf growth plan

EXCLUSIVE: Damiani chief says more stores to open in Middle East expansion.

Luxury Italian jeweller Damiani, which is set to unveil its second boutique in Dubai next week, is planning to open two more stores in the Gulf within six months and an outlet in Abu Dhabi next year, the president and CEO of Damiani Group has revealed.

Guido Damiani said Damiani’s boutique in BurJuman Centre had been a success since it opened in November last year, but would not disclose sales figures.

It also opened a store in Thuraya Mall in Kuwait City in March.

“The Middle East is quite a new market but we believe it will be one of our best,” said Damiani, the third generation of the jeweller, which is only one of two listed Italian jewellery companies.

“We opened in Dubai last year and will double our size next month. In the region we are quite new even though we were founded 84 years ago but we are working with our partner here, Al Tayer Group, and we believe with them we will do great things.”

Damiani will unveil another boutique in the new Dubai Mall when it opens in the next ten days, with Damiani revealing the company will further boost its presence in the region with new stores planned for Jeddah in Saudi Arabia and Qatar within the next six months and Abu Dhabi in 2009.

He said Damiani will also have a point of sale within Harvey Nichols store in the Mall of the Emirates, Dubai, before the end of the year.

Outside the region, Damiani said the company was looking for a location in Bond Street, London, to open its first UK store.

Damiani has 54 boutiques and 600 points of sale in more than 50 countries worldwide.

Damiani was one of the keynote speakers at the two-day Leaders in Luxury 2008 conference in Dubai taking place on Tuesday and Wednesday.

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