Arab Business Machine (ABM), Apple's independent marketing company for the Middle East, will share its floor space with Dubai's International Training Institute (ITI) during the show. The training institute is a new venture specialising in creative digital technology. Based in Dubai's Knowledge Village, ITI offers a wide range of training schemes for a variety of abilities, and provides certificates stamped and approved by Apple for those who complete its courses. ABM distributes Apple products all over the Middle East. M4-1
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