By Staff writer
Record set to be broken at launch party on April 12
ITP Live is to attempt to break a Guinness World Record for social media at its launch party on April 12.
The event is being held on Wednesday April 12 at the Penthouse Terrace on top of the new Viceroy Palm Jumeirah Dubai, from 7.30pm.
Exact details of the world record attempt are being kept under wraps, though it is understood that officials from Guinness World Records will be in attendance at the party to adjudicate the attempt.
“We can’t say precisely what it is, though it will involve everyone at the party. We are doing some final testing this week and are sure we have a decent shot at breaking the world record,” a spokesman said.
The party will see many of the region’s leading social influencers in attendance, with a combined following of over 100 million.
ITP Live – the social influencer agency division of ITP Media Group, was created in January this year. It has already signed 26 influencers with a reach of over 5 million. The new social influencer agency operates across the GCC and has quickly started working with brands such as DTCM and P&G. It has signed up designers, YouTube stars, business thought leaders, models, beauty ambassadors, fashionistas, an Olympian, a former global soccer star and a 15-year old sneaker aficionado.
*For more information on the event contact Michael.McGill@itp.com