By Staff writer
New magazine to target premium sector of travel market
Arab Publishing Partners (APP), part of ITP Publishing Group, the Gulf region’s largest consumer and business magazine publisher, and Condé Nast International, have announced the launch of international travel title Condé Nast Traveller Middle East. The magazine will be APP’s first publication under licence agreement with Condé Nast International.
Condé Nast Traveller Middle East will be published in English and circulated across the GCC. The title will be available at all major retail outlets together with a limited free circulation in select five-star hotels, airport lounges, spas and sent direct to ITP’s VIP database.
Condé Nast Traveller Middle East will target the premium sector of the travel market and is positioned as the Gulf region’s only international luxury consumer travel magazine.
“Following the recent launch of the magazine in China, it’s a natural step for the number one travel title to enter the Middle East, and it will be the first Condé Nast brand available in this market,” commented Jonathan Newhouse, chairman and CEO of Condé Nast International.
Ali Akawi, managing director of APP & ITP Consumer said: “Travel is an important part of the lives of people in the Gulf whether this is for leisure or business. Testament to this is the fact we have three of the world’s leading airlines based here and an abundance of international five-star hotels. The readers of Condé Nast Traveller are discerning, affluent and cultured. They expect a superior, memorable travel experience and we look forward to showing them how and where they can receive this, both globally and within this region.”
Condé Nast Traveller currently has seven editions globally including Russia, China, India, US and the UK with an international readership of over 1.1m a month. The magazine is the authority on luxury travel and provides inspiration and advice for discerning travellers looking for unique, unforgettable and luxurious travel experiences. The Middle East edition will be Condé Nast International’s first title in the region.
Akawi added: “We look forward to working with our new publishing partners, Condé Nast International, to bring this iconic magazine brand to the GCC.”