By Andy Sambidge
Donald Trump's daughter signs agreement to bring jewellery collection to Gulf state
Kuwait-based luxury retailer Behbehani Group has signed an exclusive partnership with Ivanka Trump to debut the Ivanka Trump Fine Jewellery Collection in the Gulf state.
Her jewellery range has already secured a strong following among style icons such as Oprah Winfrey, Demi Moore, Jennifer Lopez and Natalie Portman.
Following success with the collection at Harvey Nichols in Dubai, and with partners in Istanbul, Qatar, Bahrain, and Beirut, Behbehani has partnered with her to bring the collection to Kuwait.
"I am thrilled to be launching my fine jewellery collection exclusively in Kuwait with the Behbehani family," said Trump.
"Their customers are aligned with my own target audience - smart, sophisticated, modern women who appreciate quality and craftsmanship."
In addition to four luxury showrooms in exclusive and premiere locations, the collection will be represented in a VIP room at the Salhiya Complex, Behbehani said in a statement.
Behbehani said it will feature an extensive assortment of the Trump collection as well as several one-of-a-kind couture pieces at 360 MALL.
Ivanka Trump, executive vice president of development and acquisitions, is in charge of the expansion of global real estate interests for The Trump Organisation.
In addition to her responsibilities at The Trump Organisation, she has also appeared as a judge on The Apprentice and The Celebrity Apprentice.
In September 2007, she partnered with Dynamic Diamond Corp to launch her fine jewellery collection with the opening of a jewel-box boutique on Madison Avenue in New York City.
Shahzad Gidwani, deputy general manager at Morad Yousuf Behbehani Group, said: "It is our pleasure to partner with Ivanka Trump Fine Jewellery, the brand that has within a short time, positioned itself as one of the leading fine jewellers in the world."
Today, the collection is represented in more than 80 jewellery boutiques in the United States, Caribbean, Canada, Asia, and Middle East.