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Sun 12 Jun 2005 04:00 AM

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Jafza heightens its profile

As part of a promotional drive,Jafza launches an information pack to existing and future clients, including a corporate video and business directory.

Jebel Ali Free Zone Authority (Jafza) has unveiled its new information packed promotional tools, including a revamped website, Jafza directory, corporate video and a rules and regulations guide, in order to update prospective clients and the public on recent developments, growth and achievements of the free zone.

The initiative by Jafza is expected to see more clients enter the free zone, as it will draw attention to the various infrastructure facilities and services at Jafza and Dubai Ports.

“Over the past few years we have been actively promoting ourselves regionally and internationally by strategically involving ourselves in several events and seminars, specifically targeting our key audience. With our latest effort, we felt a need to enhance our promotional tools, bearing in mind the changing requirements of companies and investors,” said Abdullah Al Banna, marketing manager, Jafza.

Under the changes, Jafza has totally revamped its website with a host of new features complementing the eGovernment services of Dubai Government. There are also online enquiry forms and applications for companies to register at the free zone.

“The look and feel of the website is in accordance with Jafza’s new branding and we have incorporated career and news sections in the site, providing information on new companies registering at the free zone, for example,” added Al Banna.

Under the initiative, Jafza also released a corporate video presenting a comprehensive view of Jafza as well as a directory in Arabic and English that lists the names, contact details and services offered by all of the companies located at Jafza.

The directory, as well as going to companies within the free zone will be distributed to overseas offices of Dubai Tourism and Commerce Marketing as well as Jafza consultants and the general public.

“By strategically promoting Jafza and publicising the array of amenities, infrastructure and benefits for companies, we hope to give an opportunity for more regional and international investors to effectively target the high potential markets around the UAE with their products and services,” concluded Al Banna.

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