By Andy Sambidge
Luxury vehicle manufacturer says sales in Middle East and North Africa rise by 36% during fiscal year
Luxury vehicle manufacturer Jaguar Land Rover has announced that its sales in the Middle East and North Africa rose by 36 percent in the fiscal year which ended in April.
The company said it achieved an all time sales record in March as MENA became its third fastest growing region in the world and its fifth largest market.
"The results are a continuation of the manufacturer's year on year record breaking sales performance, with growth exceeding that of the overall premium passenger and SUV segments in the region," the company said in a statement.
Commenting on the results, Bruce Robertson, managing director for Jaguar Land Rover MENA said: "In a fiscal year when we introduced our strongest and most comprehensive line-up to date, whilst being awarded the most accolades in the company's history, our performance in MENA is a phenomenal achievement, and one which firmly places us in the top five markets for Jaguar Land Rover globally.
He added: "I am particularly proud that we have outperformed our competitors by delivering growth that surpasses the overall premium passenger car and SUV segments, testament to our stunning portfolio of products, unrelenting focus on design and technology, and dedication to exceptional customer service."
Led by the flagship Jaguar XJ, the luxury brand delivered its highest ever monthly sales recorded in March, up 40 percent compared to March 2013.
Land Rover also proved that the region's appetite for its luxury SUVs shows no sign of abating, with a 39 percent increase in sales. Introduced in 2013, sales of the Range Rover Sport were up by 40 percent while sales of the flagship Range Rover also grew by 119 percent, with demand continuing to outstrip supply.
Based in Dubai, Jaguar Land Rover MENA serves 17 markets in the region and has a newly launched engineering vehicle testing centre in Dubai, with an all new training academy due to launch in mid-2014
The company is forecast to grow to 64 dealerships across 18 markets by 2017/18.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.