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Thu 13 Feb 2014 12:00 PM

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James Bond star calls for boycott of new Dubai shop

Roger Moore leads PETA campaign against Fortnum & Mason, due to open near Burj Khalifa this month, over sale of “unethical” foie gras

James Bond star calls for boycott of new Dubai shop
James Bond movie star Sir Roger Moore. (Getty Images)

James Bond movie star Sir Roger Moore has called for a boycott of Dubai’s new high-end department store Fortnum & Mason because it sells foie gras, a delicacy animal rights activists want banned.

The three-storey Dubai store – the brand’s first outside the UK - near the Burj Khalifa is due to open this month, in partnership with Middle East conglomerate Al Khayyat Investments.

Veteran actor Moore has led a campaign by Persons for the Ethical Treatment of Animals (PETA) against the high-end retailer for its sale of foie gras – the liver of goose or duck that have been specially fed in a process PETA says causes “unbearable pain” for the birds.

“Compassionate people in Dubai will be appalled to learn that Fortnum & Mason sells foie gras, and until the store agrees to stop selling this cruel product, we encourage everyone to shop elsewhere,” PETA spokeswoman Ashley Fruno told Arabian Business.

“[The birds are] crammed into tiny pens or individual cages fouled with faeces and blood and often develop skeletal disorders and respiratory problems as a result.

“Pipes are shoved down their throats several times a day to force up to 2kgs of grain, maize and fat into their stomachs.

“In human terms, that is the equivalent of roughly 20kgs of pasta. The pipes sometimes puncture the birds' throats, causing them unbearable pain and making it impossible to drink.

“Pumps used to force food into the birds' stomachs can cause severe tissue damage and internal bleeding. This painful overfeeding process can even cause the birds' internal organs to rupture.

“Those who survive the forced-feedings suffer intensely as their livers swell to up to 10 times their normal size. After several weeks of this torture, the birds are slaughtered and their livers are sold as foie gras.”

Sir Moore has financed the printing of thousands of leaflets distributed near the Fortnum & Mason London store.

“The callous treatment of geese filmed by investigators at the very farms in France from which Fortnum & Mason's distributor sources foie gras was far more violent and cowardly than anything James Bond ever faced at the hands of villains,” Moore told British media in December.

"I want shoppers to hear the simple fact that foie gras is so cruel that it is illegal to produce in the UK and to know that Fortnum & Mason keeps selling this bird-abusing foodstuff although the British public is up in arms about it."

Fortnum & Mason in the UK has been contacted for comment. AKI could not be reached.

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leo50 6 years ago

it certainly makes me think twice about patronising an establishment that profits from infliction of such a painful process. And for what? To produce something that basically only the rich could afford? What is the old saying; the despicable in pursuit of the inedible? Almost fits the bill doesnt it?

Ayub 6 years ago

Arabian Business could have given it a better headline... giving Dubai a bad name rather that Fortnum & Mason. None the less... people will go to any extent to make money if they know they will get away with it. Will surely boycott Fortnum & Mason stores

HAZ 6 years ago

I agree with you. The store Fortnum & Mason is a franchise from London and have nothing to do with Dubai other than opening a store here.

Kate 6 years ago

If you're going to boycott F&M then you have to boycott Carrefour, Spinneys, Waitrose and any number of supermarkets that also sell this product - boycotts are pointless in this day an age - just don't buy the product!!!!

Kalkan 6 years ago

I am against the way foie gras is produced, but it would be good to note that you can find foie gras in EVERY supermarket in the UAE. Don't boycott the stores, find a way to convince the stores' management to stop selling it.

Telcoguy 6 years ago

foie gras inedible? really?
Not in my experience… time to prepare some beef rossini for dinner

AW. 6 years ago

A valid concern, it would be nice to see the Dubai based venture make a stand.