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Sat 23 May 2015 09:15 AM

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Japanese car giant says MidEast sales up by 18%

Nissan delivers more than 185,000 vehicles to customers in region in financial year; eyes 240,000 by 2017

Japanese car giant says MidEast sales up by 18%

Nissan has announced that it had a record sales year for the Gulf region in its 2014 financial year, selling more than 185,000 vehicles.

The Japanese automobile maker said in a statement it delivered an 18.1 percent sales increase with 185,135 units sold in 2014 versus 156,778 in 2013, increasing its market share by 0.8 percent to reach 10.3 percent.

In the UAE, Nissan said it maintained its strong number two position, selling 63,036 units, up 10 percent and achieving a 15.3 percent market share.

In Saudi Arabia, after the first full year of operation under its revival plan, Nissan reached third position in sales with 61,806 units, reaching 7.2 percent market share, representing 141.7 percent growth year-on-year compared to 2013.

Nissan Middle East announced that it will be targeting sales of 240,000 units in the GCC by fiscal year 2016, reaching 12.3 percent market share.

Samir Cherfan, Nissan Middle East's managing director, said: "This is our third successive year of record growth in the Middle East and the momentum will continue due to our broad product line, top-quality customer service, outstanding dealership network, and commitment to our brand's message of 'innovation that excites' that we live daily with all touch points and at all levels."

He added: "There are plenty of headwinds impacting the industry at the moment such as falling oil prices and currency fluctuations, plus closer to home there are instabilities in Iraq and the Azerbaijan regulations situation. However, Nissan has excelled in the last financial year and lofty targets will again be met in the next one."

The Nissan Patrol notched record numbers over the period with 34,015 units leaving the region's showroom floors, a 35 percent hike on 2013 while the Nissan Sunny also attributed to the record breaking results, by achieving 29,688 unit sales in 2014, up 30 percent.

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