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Mon 16 Apr 2007 04:00 AM

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Jarir targets growing KSA retail demand

Jarir Bookstore, the leading retail outlet in the Gulf with over 20 branches in KSA, Qatar, Abu Dhabi and Kuwait is a regular participant in GITEX Saudi Arabia - and with good reason according to marketing manager Dennis Datu.

JJarir Bookstore, the leading retail outlet in the Gulf with over 20 branches in KSA, Qatar, Abu Dhabi and Kuwait is a regular participant in GITEX Saudi Arabia - and with good reason according to marketing manager Dennis Datu. With an average floor area per showroom in excess of 3,500 square metres, Jarir Bookstore is the leading retail outlet for IT products in Saudi Arabia, carrying a bevy of A-brands including Dell, Toshiba, HP, Acer and Fujitsu-Siemens.

“Jarir is the one key player in the KSA IT retail industry and in a way spearheaded the boom in this sector. Our growth in IT products is testament to the company’s commitment toward the IT industry - to give the best products and services at the best prices to customers,” said Datu.

“At this year’s show, Jarir Bookstore is showcasing the latest machines and technologies from Dell, Toshiba, HP, Acer and Fujitsu-Siemens. There is also a special display of computer supplies and products from the ROCO brand including MP3 players, and, other digital devices,” continued Datu.

Jarir Bookstore also has a corporate sales division, which covers the business market. Jarir Bookstore is also an appointed service centre in KSA for Toshiba, Dell, and Fujitsu-Siemens.

“Our participation at GITEX Saudi Arabia this week is to maintain our presence and leadership in the IT retail market not only in terms of sales but also in terms of image and perception. The premier IT event in KSA is therefore an invaluable ‘tool’ towards the achievement of our goals and objectives,” Datu added.

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