By Sam Bridge
Survey by Bayt.com and YouGov says salary, workplace environment and job security are the three top drivers of employee attraction
Salary, workplace environment and job security are the three top drivers of employee attraction in the Gulf region, according to a new survey by Bayt.com and YouGov.
The poll showed that salary and compensation was most important for 66 percent of respondents, while the workplace environment was key for 53 percent and long-term job security was most important for 50 percent.
The survey said that the least important factors are the aesthetics of the company such as the logo and website design and its media presence.
Additionally, seven in 10 respondents in the UAE said they find an employer attractive if they follow good ethics and practices while 65 percent of respondents look for a "friendly company culture" and 63 percent said they look for companies that engage in social corporate responsibilities.
After being hired, the Bayt.com survey showed that the most important on-the-job attributes for UAE professionals are training and support (66 percent), followed by career development opportunities (65 percent).
Similarly, training and development opportunities and long term career advancement opportunities were quoted as the major drivers of loyalty, followed by job security.
Zafar Shah, research director at YouGov said: “The survey sheds light on critical factors that impact a company’s talent performance and satisfaction. Professionals in this region have diverse needs and priorities when it comes to their ideal job and work environment... companies should continue engaging their talent and seeking their feedback to improve their ability to attract top talent and to drive up their loyalty."
Data for the survey was collected online from November 7-25, 2019 and results are based on a sample of 2,557 respondents from countries including the UAE, Saudi Arabia, Kuwait, Oman, Bahrain, Lebanon, Jordan, Iraq, Palestine, Syria, Egypt, Morocco, Algeria, Tunisia, Libya and Sudan.