By Matthew Southwell
Juma Al Majid Group is deploying Oracle’s 11i E-Business Suite to both streamline and integrate its sales & marketing, accounting, human resources and procurement functions across its 40 business units.
Juma Al Majid Group is deploying Oracle’s 11i E-Business Suite to both streamline and integrate its sales & marketing, accounting, human resources and procurement functions across its 40 business units. Once the implementation is complete, the trading conglomerates believes it will be able to reduce its administrative costs, enhance customer relationship management (CRM) and deliver up to the minute financial reporting.
Through the project, Juma Al Majid will convert its IT systems to an internet-based model. This, in turn, will allow the company to integrate back-office business processes, such as accounting, purchasing and payroll, with customer-facing functions such as sales and marketing, field service and call centres.
“With more than 40 business units and over 5000 employees, one of Juma Al Majid’s major challenges as an organisation has been creating group wide, up-to-the-minute picture of the company’s finances, including our overheads as well as our numerous sales campaigns across the different industries. Juma Al Majid’s e-business project will enable us to integrate all of the key business functions throughout the entire group into one system, which will allow us to serve our customers better, while streamlining our administrative efforts and reducing overall costs,” says Jawad Abu Farha, group IT director at Juma Al Majid.
The two phase implementation is slated to take 12 months to complete and will be carried out in two phases. When complete, each business unit of Juma Al Majid will have a full, 360-degree view of its customers. This level of customer awareness will allow Juma Al Majid’s different divisions to devise different products and services based on specific customer demand.