Jumeirah hires senior exec to drive brand in MEA, South Asia

Dubai hotel group names British national Cherif Hosny as senior vice president development for region
Jumeirah hires senior exec to drive brand in MEA, South Asia
Jumeirah Beach Hotel in Dubai (for illustrative purposes only)
By Andy Sambidge
Sat 04 Oct 2014 01:43 AM

Jumeirah Group, the Dubai-based luxury hotel company, has announced the appointment of Aboudi Asali as senior vice president development for the Middle East, Africa and South Asia (MEASA) region.

Asali takes up the leadership of the MEASA development team from Cherif Hosny, who left the company in August.

A British national, educated in Austria and the US, Asali assumes responsibility for driving the expansion of the Jumeirah brand across the Middle East, Africa and South Asia, the hotel operator said in a statement.

He joins Jumeirah Group with a 20-year career in hospitality including senior appointments in the Middle East and Europe including a stint with Marriott International where he negotiated and signed management agreements for over 40 hotels including the 1,608-room JW Marriott Marquis in Dubai.

Jumeirah Group currently operates 22 hotels and has management agreements to operate a further 17 hotels, which are under development. These include eight in the MEASA region - two in Muscat, Oman; two in Marrakech, Morocco; and one each in Abu Dhabi, UAE; Aqaba, Jordan; Mumbai, India; and Mauritius.

In addition Jumeirah Group is expanding its footprint of owned assets in Dubai with the construction of a 430-room luxury hotel to complete the Madinat Jumeirah Arabian Resort and a new 350-room hotel near Jumeirah Beach Hotel.

Speaking on the appointment of Asali, Group chief development officer Robert Swade said: "Jumeirah's growth strategy is focused on expansion in MEASA and Asia in particular. Aboudi's extensive experience of the market in the MEASA region and his engagement in some of the most significant recent deals gives Jumeirah an unrivalled opportunity to attract a wide range of potential development partners and build up a strong pipeline of future openings."

For all the latest travel news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.

Subscribe to our Newsletter

Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.