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Wed 8 Nov 2006 04:00 AM

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Jumeirah to raise third London flag

Jumeirah is to manage a third hotel property in London

Jumeirah is to manage a third hotel property in London. The Dubai-based chain has been selected as operator for a new 51-storey glass tower complex, combining residential apartments and luxury hotel accommodation, in London.The luxury hotel group signed an agreement with Beetham Organisation to create The Jumeirah Hotel at Beetham Tower, in September.

The new £600 million glass landmark is to be built on London’s South Riverbank, close to Blackfriars, subject to planning permission.

The tower will stand 180 metres high, with the hotel’s planned observation deck sitting 45 meters higher than the famed London Eye. In London, Jumeirah currently manages the Jumeirah Carlton Tower and the Jumeirah Lowndes Hotel.

“Jumeirah’s brand essence is expressed in two words — ‘Stay Different’ — and this tremendous project enables us to work with the developers to plan for, and ultimately deliver, this unique luxury hospitality experiences,” said Gerald Lawless, chief executive officer of the Jumeirah Group.

The Jumeirah Hotel will be sited in the lower half of Beetham Tower and will have 261 rooms and suites, a ballroom that will accommodate large-scale conference and banqueting events catering for up to 800 people, and several smaller meeting venues.

The hotel will have a variety of restaurants and bars and a state-of-the-art spa, health and leisure facility that will be located on the 26th and 27th floors of the hotel, offering views across the UK capital. The hotel will open in 2011 in time for the London Olympic games the following year.

The residential apartments and penthouses above the hotel will be able to take advantage of the services offered by the five-star hotel. There will also be onsite provision for 32 residential homes in an adjacent building.

The new tower, designed by Ian Simpson Architects, will also have public facilities, including a new plaza wrapping round the base of the tower with cafés and restaurants and access via an express elevator to a five-storey high public viewing gallery at the top of the tower.

Meanwhile, a large delegation from Jumeirah travelled to Japan, China and Singapore in late September this year for the first official sales road show and media functions for the group in the Asia Pacific region.

The road show followed a series of high profile announcements made by the group recently, which included confirmation that it will manage the Hantang Jumeirah Shanghai, one of the city’s most prominent and prestigious new hotel developments.

The road show saw senior sales, public relations representatives from the group’s corporate office, as well as its regional sales offices and hotels in Dubai, London and New York, travel to Nagoya, Osaka, Tokyo, Shanghai, Hong Kong and Singapore in September for a series of workshops, sales calls and trade functions.

Serge Zaalof, senior vice president Asia Pacific for Jumeirah said: “Asia Pacific is a very important, strategic and emerging market for our hotels and resorts in Dubai, as well as for our overseas properties.

“With the announcement of our first hotel in Asia Pacific, we felt it was the right time for us to visit the region with a senior delegation of sales and public relations executives.”

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