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Wed 1 Feb 2012 02:57 PM

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Jumeirah sees festive surge at Dubai beach hotels

Dubai hotel chain sees 90% occupancy across beachfront resorts, aided by Asia push

Jumeirah sees festive surge at Dubai beach hotels
Gerald Lawless is the chairman of Jumeirah Group

Jumeirah Group
, operator of the flag-shaped Burj Al Arab, saw 90 percent
occupancy across its Dubai beachfront resorts during the festive season, the
company said Wednesday.

per available room (revPAR) – an industry benchmark - hit $712 at its Madinat
Jumeirah, Jumeirah Beach and Jumeirah Zabeel Saray hotels between 20 Dec and 10

revenues reached $1,983 at the Burj al-Arab, with occupancy rates of 80.7 percent,
the company said in an emailed statement.

The jump
in occupancy was in part thanks to a rise in guests from new markets,
particularly in Asia, the statement said.  

revPAR at the group’s beach hotels rose six percent on the year-earlier period while
key source markets continued to be the UK, Russia, UAE, Germany and Saudi

luxury hotelier, owned by Dubai’s ruler, said earlier this month it had sealed
a deal to open its first hotel in Bali as it looks to grow its brand outside of
its home market. 

operator said in October it planned to double its properties under management
globally by early 2012. The firm, which recently opened brand-managed hotels in
Frankfurt, the Maldives and Shanghai, said it planned to expand into Kuwait,
Majorca and Azerbaijan.

“We will
open in Kuwait, Majorca, and Azerbaijan. We will almost double the number of
hotels under management for Jumeirah in a 14-month period,” Gerald Lawless,
executive chairman of Jumeirah Group, told Reuters.

group, which competes with the likes Mandarin Oriental and the Four Seasons,
currently has one hotel in Asia, the Jumeirah Himalayas Hotel in Shanghai, and
has a further five hotels under development in China.

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