Kanoo Travel is in the process of "re-engineering" its business in a bid to run its operations more efficiently.
The company has employed Julian Knott as divisional manager - business development & re-engineering, Kanoo Travel, charged with the task of reviewing the business with a particular focus on the leisure division.
"Julian has joined us to see how we can most efficiently run our corporate and leisure operations," explained Kanoo senior general manager Nabeel Kanoo.
"From a leisure point of view it's been a disappointing year - not in its performance, that's been successful enough - but it's not been successful in terms of the plans we had to move it forward as a division.
"We plan to inject some more resources and strategic thought - do we move it forward through the internet or by working with third parties, for example."
Kanoo said that leisure would remain a key focus for the company and that brochures would "always remain an important factor in people making up their minds [about a holiday]".
With this in mind, Kanoo Travel recently launched its summer 2008 brochure featuring packages to destinations in Europe, Asia and South Africa and covering categories including beach resorts, exotic locations, history and culture, skiing and golfing and eco tourism, to name a few.
"We have also launched an exclusive Cyprus brochure as many of our Middle East customers are choosing Cyprus as their preferred holiday destination," Kanoo added.
Kanoo Travel has also teamed up with Tourism Australia to produce a brochure that will be sent to its corporate clients and is considering partnering with India, Singapore, Malaysia and Sri Lanka on similar projects.
Knott said the time was ripe to engineer the business because "that's what you do when you are number one".
"We are the largest travel company in the Middle East - the time to re-engineer is when you are ahead of the pack. It's a confident statement but we believe we do add value to our business partners," he said.
"We have taken a very honest and open assessment of what's happening at Kanoo Travel - from a business standpoint rather than a travel agent standpoint.
We have set out our strategy going forward and we have very ambitious plans for the future - not just in terms of expansion, but to make ourselves more efficient."
Outlining plans for the corporate division, Knott added: "We have listened to what our clients want and they are looking for a professional travel service. It's not just about the price, but also value for money."For all the latest travel news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.