By Staff writer
Shoppers are invited to use Karl iPads to view the latest collections at store in The Avenues Mall
Fashion designer Karl Lagerfeld has opened its first concept storie in Kuwait City as part of the phase 2 expansiion of The Avenues Mall.
The Kuwait store is the latest for the fashion brand in the Gulf after Abu Dhabi, Doha, Dubai and Jeddah.
The Karl Lagerfeld Avenues Mall store showcases the brand's women's collections including ready-to-wear, footwear, bags, watches, fragrances, eyewear, and an exclusive selection of limited-edition novelty items.
The concept shop also doubles as a virtual window to the designer himself as shoppers are invited to use Karl iPads to view the latest collections and news.
Since opening in 2007, The Avenues Mall is considered to be one of the largest malls in the world and is home to more than 800 stores spread throughout its seven districts.
Last year, the German fashion designer launched its first Middle Eastern concept store in Doha, Qatar.