Katrina Kaif to endorse Etihad Airways

Indian film star to promote the carrier in key markets such as the US and UK.
Katrina Kaif to endorse Etihad Airways
ETIHAD AMBASSADOR: Katrina Kaif is one of Indias most successful actresses in recent times.(Getty Images)
By Neeraj Gangal
Thu 26 Aug 2010 04:02 PM

Abu Dhabi based carrier Etihad Airways has signed Indian film actress Katrina Kaif, as its new brand ambassador, the airline announced earlier this week.

Etihad Airways and Katrina Kaif will work on a series of initiatives to promote the airline across India and around the world, including addressing Indian communities in Etihad Airways’ key markets such as the UAE, the US and the UK, the carrier said in a statement on Wednesday.

Katrina Kaif is one of India's most successful actresses in recent times, having delivered hits like 'Namastey London', 'Partner', 'Singh is King' and 'Rajneeti'.

Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, said: “Our partnership with Katrina Kaif will help build Etihad’s brand name globally and further introduce our world-class products and services across India and to Indian communities around the world.

“Katrina represents the best of Indian cinema. By challenging the industry as a highly talented newcomer, she has successfully reached the top of her field in a very short period of time. These values ideally match Etihad’s own ambition to be the best airline in the world.”

The carrier recently filmed an internet video with Katrina Kaif dancing in the airline’s First class lounge in Abu Dhabi, under the direction of award winning Indian film director and choreographer, Farah Khan, Etihad said.

The video, which has been distributed online across YouTube and various social networking sites, will be used to promote the partnership between Katrina and Etihad Airways throughout the campaign.

Commenting on her association with Etihad, the new brand ambassador Katrina Kaif said: “Since they first started flying, Etihad Airways has succeeded in becoming one of the biggest names in the airline industry. I have always loved flying with Etihad and I am extremely honoured to work closely with the world’s leading airline.”

Katrina Kaif follows several other Bollywood icons who endorsed products and services in the UAE. In the past, film stars like Shah Rukh Khan and Deepika Padukone have also lent their names to some of the prominent products and projects in the region.

Click here to see the UAE’s Bollywood connection

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