By Peter Branton
Memories can last a lifetime. Photographs, as all too many of us know, often don’t stand up so well after a few years on display.
Memories can last a lifetime. Photographs, as all too many of us know, often don’t stand up so well after a few years on display. The hot, humid conditions in the region don’t help, with fading being a constant problem.
To counter this, Kodak (the company which famously promised to help us all “keep it”) has released what it claims is the world’s longest lasting inkjet photo paper, its Ultima Picture Paper, which features its own Colorlast technology. The company claims that, when used with state-of-the-art inks, photos printed on this paper will last for more than a century in typical home display – even if not protected from gas or humidity.
“People are printing their pictures at home in record numbers and they assume those pictures will survive for generations,” said Nicolaos Valtetsiotis, regional sales manager MENAFT, Kodak Digital & Applied Imaging. “Consumers in the UAE in particular require the Colorlast technology of Kodak’s Ultima Picture Paper due to the extreme heat and humidity we experience here in the summer.”
The technology uses the same resin-coated base paper Kodak uses for its traditional 35mm photographic paper, then five coating layers are applied, three on the front, two on the back. The front three layers receive the ink, while the bottom layers contain additives to “fix” the dye.