By Chris Jackson
ATM Special: Luxury hotel company moves into boutique lodge-style accommodations in Africa.
Kempinski has signaled a move into high-end luxury lodge hotels as the company moves to expand its portfolio in Africa.
Speaking at the Arabian Travel Market, Kempinski marketing and sales senior vice president Jürg Siegenthaler said the company would have four properties in Namibia: The Strand Hotel, King's Den Lodge, Mokuti Lodge and another hotel to be developed in Windhoek.
A further two properties would be added to the hotel company's portfolio in Tanzania, he said.
The move would allow Kempinski to capitalise on the high-end luxury tourism flowing into Africa, Siegenthaler added.
"We think Africa has a tremendous future as it becomes more attractive to the individual high end travelers," he explained.
"If you look at Dubai [for an example], as soon as you took down the barriers to entry and as soon as it got easier [to travel there], then you attracted a lot more people."
Kempinski has joined forces with IFA Hotels and Resorts Ltd and Ohlthaver & List to deliver the Namibian lodges.