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Sun 7 Jan 2007 04:00 AM

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Kershaw Leonard | The wrong job Credits The lowdown

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Project

The wrong job

Client

Kershaw Leonard

Brief

To show that recruitment consultants Kershaw Leonard work by

getting to know both the client and potential candidates well, to ensure

a perfect match

Creative agency

Expression, Dubai

Creative director

Amelia Smit

Copywriter

Alex Goldberg

Art director

Amelia Smit

Exposure

Online, press

Kershaw Leonard is one of the largest recruitment and HR

consultants in the region. One of the company's stated strengths is that

it facilitates the perfect match between employer and employee.

With such an attribute in mind, this campaign from Expression seeks

to humorously highlight the ineffectiveness of a bad match, which can

lead to the wrong candidate getting the wrong job. The ad prompts

prospective clients to avoid such a situation by asking both parties to

contact Kershaw Leonard.

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