By Lubna Hamdan
The new vehicle will be introduced to the market by 2018
Luxury sports car brand Lamborghini has revealed it will add an SUV model to its existing line of machinery.
The new vehicle will be introduced to the market by 2018, though the concept was first revealed in 2012 as the Lamborghini Urus at the Beijing auto show.
Lamborghini has claimed it will invest hundreds of millions of euro over the lifecycle of the car.
It will do so in collaboration with the Volkswagen Group, Audi, Italian Ministry of Economic Development, Invitalia national agency, Emilia Romagna Region, and the Union Representatives.
“The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era,” said Automobili Lamborghini President and CEO Stephan Winkelmann.
“The new SUV will be made in Sant’Agata Bolognese, demonstrating our commitment to safeguarding the values of ‘Made in Italy’ worldwide,” he added.
Production of the new SUV will see Lamborghini’s factory site increase from 80,000 square meters to 150,000 square meters.
The project will include the construction of new facilities such as productions line and warehousing, as well as the enlargement of the Research and Development department (R&D).
According to the brand, its target markets will predominantly be Russia, the United Kingdom, Germany, the USA, China, and the Middle East.
Lamborghini was founded in 1963 and has over 130 dealerships around the world.