Land Rover, one of the world’s most renowned premium SUV manufacturers, on Tuesday said it was entering the untapped market of northern Iraq, also know as Kurdistan.
It has inked an agreement with the Sardar Group, the largest privately owned automotive group in Iraq, as the exclusive Importer to represent the Land Rover brand - making Land Rover's first official entry in the region.
As part of the deal, Sardar Group has invested into a new state-of the-art facility for Land Rover vehicles. The 2,400 sq m showroom and 1,700 sq m after-sales centre in the city of Erbil.
Robin Colgan, managing director, Jaguar Land Rover, Middle East and North Africa, said: “We are already present in 19 markets in the Middle East and North Africa region and now with Sardar Group, we will be better poised to service the northern region of Iraq.
We are bringing a strong Land Rover product portfolio to the market and...expect the vehicles to be well received by consumers here just as they have been across the globe and the Middle East region.”
“We are extremely honoured to represent Land Rover exclusively in the northern region of Iraq...we look forward to taking the brand to the forefront of luxury 4x4s in the market,” added Sardar Hasan, Chairman, Sardar Group.
Land Rover said the Middle East was one of its most important markets and despite the recent global and local market downturn, the brand saw good sales in 2009 in the region.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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