Landmark's Splash eyes India store expansion

Dubai-based retailer said to invest in new openings across seven cities over three years
Landmark's Splash eyes India store expansion
Splash CEO Raza Beig.
By Andy Sambidge
Sat 15 Sep 2012 09:37 AM

Dubai-based fashion house Splash has announced expansion plans to take its total number of shops in India to 30 in the next three years.

The company, a unit of Landmark Group, is investing Rs100 crore ($18m) on the expansion, the Deccan Herald reported.

Splash CEO Raza Beig told the paper that plans include opening 23 outlets in the metros and Tier-I cities across the country.

Currently, it has stores in seven locations in cities including New Delhi, Hyderabad, Bangalore, Chennai and Pune.

“In the next three years, we expect our turnover to reach Rs300 crore from Rs50 crore currently, a rise of 300-400 percent,” Beig told the paper.

In May, Splash said it was also planning to enter a number of African markets via franchise agreements.

The business, which sells a mixture of Western and its own fashion brands, has signed deals to open outlets in Libya and Kenya, as well as Sri Lanka.

Splash said it sees the Indian market as offering great potential with high income middle and upper middle class showing keen interest in the brand.

Splash’s studio in Dubai designs all its products, which are manufactured by facilities in different countries and shipped to markets worldwide.

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