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Wed 22 Oct 2008 04:00 AM

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Laptop firm UAE bound

Indian company Himalayan Times has marked its entry in the Middle East market with the launch of its X Age brand at GITEX Technology Week.

Indian company Himalayan Times has marked its entry in the Middle East market with the launch of its X Age brand at GITEX Technology Week.

In total, 15 products are now available in the region, with a particular focus on the company's laptop bags, which have been manufactured using polyurethane and ethylene vinyl acetate.

"We have received a tremendous response at GITEX, much higher than anticipated," says Nawal Sawarthia, chief executive officer of Himalayan Times.

"The X Age laptop bags have already proved very popular in India. We have selected material such as polyurethane and ethylene vinyl acetate because they make the bags tough and resistant to stress-cracks, water, shock, UV radiation and heat. Since we are providing such high standards in protection, the laptop bags also come with a three year limited warranty."

Himalayan Times, which has offices and warehouse facilities in 17 major cities across India, was established in 2002 and also represents brands such as Navtech, Trisa, Romanson and Xmi.

"Increasing brand awareness is next on the agenda and we have already appointed a distributor in Dubai, with a rented warehouse in Jebel Ali Free Zone," says Sawarthia.

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