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Tue 12 May 2015 10:37 AM

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Launch of $650 24-carat gold face cream

French cosmetic house Orlane has made cream with Royal Jelly, the sole nourishment of queen bees

Launch of $650 24-carat gold face cream

French cosmetic house Orlane has revealed a 24-carat gold anti-aging cream, Crème Royale, costing an eye-watering AED 2,387 ($650).

According to the brand, which specialises in anti-aging products, the new cream promises to tone skin, regenerate cells, and reduce wrinkles.

The product’s 24-carat gold is used in plastic surgery in order to encourage the production of elastic fibres and thus fight skin slackening, Orlane claims.

Gold is rumoured to have regenerating, revitalising, and anti-inflammatory properties.

Other than its pricey ingredient, Crème Royale contains a rare substance called Royal Jelly.

Orlane stated that the substance is the sole nourishment of the queen bee, and that it enables it to live 50 times longer than other bees.

It’s made of high concentrations of trace elements, vitamins, and minerals, though its other components remain a mystery, indicated the brand.

Using its latest technology, Orlane research laboratories have found a way to transport the substance’s resources directly to skin cells.

The technology, called “intelligent targeting of active ingredients,” is fully released to the skin; from the surface of its epidermis to its deepest layers, stated the brand, whose logo is “bringing your skin back to life.”

It promises customers that by using the cream, their wrinkles will fade, the skin will regain its original radiance, and that their face will look “noticeably younger.”

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