By Joanne Bladd
Lebanon retail giant to franchise US Gymboree's stores across the Middle East.
Lebanon retail giant Azadea Group Holding has inked a deal with US children’s clothing seller Gymboree to franchise its stores across the Middle East, Arabian Business has learned.
The multi-year deal between US-based Gymboree and Azadea G, the fashion arm of Azadea Group, marks the chain’s first entry into the Middle East. The first stores are expected to open in Dubai later this year.
Beirut-based Azadea Group operates 350 stores across the Middle East, with a retail portfolio that spans more than 30 international brands and includes Mango, Pull and Bear, Maxmara and Stradivarius.
Gymboree, which sells clothes and accessories for newborns to 12-year-olds, operates more than 630 retail stores in its primary markets of the US and Canada, as well as more than 600 ‘Play and Music’ centers targeted at babies and children up to the age of five.
Azadea Group was not immediately available to comment on the deal.