By Alex Malouf
Several storage vendors will be forced out of the market by increased competition, a senior figure at Western Digital claims.
Competition in the storage market is about to become much more intense, with several leading companies entering the 2.5” HDD segment. Western Digital is one of those leaders which is committing itself to production of the smaller hard disk drive, and it believes that those already making the product will not be able to handle the increased pressure.
“The 2.5 inch HDD market is being undersupplied by those in the market, especially vendors based in Japan,” surmises Klaas de Vos, vice president for international sales at Western Digital. “When we move in, those currently making 2.5 inch drives will be forced out of the market, they will not be able to compete as their costs are so high. There is enough space for us, Maxtor and Seagate but others will find it hard to stay in the picture.”
Western Digital is fully confident of building on its success in the Middle East, having been here for more than five years. The storage vendor has developed a strong brand during that time, and with the release of its latest product, the Media Center, it hopes that growth will surge this year, mainly due to consumer and SMB demand.
“With the increasing adoption of digital video, consumers need enough space to store their cherished moments,” adds de Vos. “We can give them that, with quality designs and easy to use products. This is a promising time for us in the Middle East consumer segment. And the same goes for small and medium businesses. They require solutions which will meet their increasing storage needs, particularly from a security point of view.”
Western Digital is proving its commitment to the Middle East with increasing investment, the relocation of senior figures to Dubai, and products which compliment the market. The onus is now on the competition to prove that they can respond, and drive the channel to provide customers with choice and quality in the storage market.