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Sun 1 Oct 2006 04:00 AM

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LG adds texture to Choc range


LG Electronics has expanded its high-profile Chocolate mobile handset range to include new white- and pink- coloured options.

The first KG800 Chocolate phone, from LG’s ‘Black Label’ series, sold more than one million units globally in its first two months of release.

“As the first handset under the ‘Black Label’ premium brand, Chocolate has smashed sales records in many countries,” claimed K. W. Kim, president of LG Electronics, Middle East and Africa.

“It is important to continue to develop the Chocolate family to build on this success and give the range an even wider appeal.”

Having already won two European design awards (iF Design Award and reddot Design Award) for its unique styling and intuitive user interface, the KG800 is one of the first mobile handsets to feature a touch-sensitive keypad for its navigational controls.

The phone remains completely black until the touch-pad is activated, at which point glowing red icons appear on the handset’s face.

The KG800’s key features include a 1.3-megapixel camera, 128MB memory, music player and bluetooth connectivity.

LG claims battery life is an impressive 200 hours with the handset on standby, with three hours and 20 minutes talk-time. Kim said the expanded Chocolate range would provide LG with increased leverage in the style-conscious consumer markets of the GCC.

“The Black Label Series provides LG a unique sales proposition both for mobile retailers and consumers,” he claimed.

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