W Hotels Worldwide has announced that Wake Up Call, its music festival series, will be held in Dubai for the first time from October 10-12 at W Dubai – The Palm.
Wake Up Call takes the festival experience off the fields and onto hotel grounds and has previously been held in Los Angeles, Barcelona and Bali.
Room key and ticket holders can check in and check out performances throughout the hotel from DJ parties to main stage live sets.
The 2019 edition will be headlined by Rita Ora, with a special DJ set by Disclosure plus Rufus Du Sol.
"Wake Up Call has raised the volume on the festival circuit," said Anthony Ingham, global brand leader, W Hotels Worldwide. "Festival goers don't necessarily want to sleep in a field, line-up for a portable toilet or sample the standard festival fast food. Our guests want all the playful luxuries of a W Hotel stay whilst they enjoy incredible artists and an authentic festival vibe.
"It's a truly unforgettable experience that we are excited to bring to our newest hotel in the Middle East, W Dubai – The Palm."
He said Wake Up Call will see festival goers in settings much more intimate than those of a typical festival environment – like the hotel's pool deck with sweeping of The Palm.
Additional acts for Wake Up Call at W Dubai – The Palm will be announced in the coming weeks, he added.For all the latest lifestyle news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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