Harper’s Bazaar Arabia has revealed Huda Kattan as the brand’s July/August 2024 cover star.
Kattan, who is the founder of the billion-dollar beauty brand Huda Beauty, has announced plans to relaunch her company and remove approximately half of its product line.
In an exclusive interview with Harper’s Bazaar Arabia, Kattan said, “We’re getting rid of about 50 percent of our products. I just don’t want them anymore, I don’t want to be overstimulated.”
The 40-year-old beauty mogul also expressed concerns about overwhelming consumers and environmental impact.
“I think the brands that are overwhelming consumers with too much product are going to lose their consumers and there’s so much damage that happens to the environment. We have some measures, but I want to do more with sustainability going forward,” she said.
Kattan also discussed her return to a leadership role in the company. In 2021, she resumed the position of co-CEO alongside her husband Christopher Goncalo, following a brief period with an external CEO.
“As soon as we got investors we were advised that you need somebody else to run things – and I believed it,” Kattan said, adding that however, she later realised the need to lead the company herself.
The entrepreneur, who launched Huda Beauty in 2013 with a line of false mink lashes, has built a significant following on social media.
Kattan addressed the pressures of social media and beauty standards, particularly as they relate to her 13-year-old daughter. She also discussed the importance of balancing the empowering aspects of beauty with potential negative impacts.
“I see she struggles sometimes with her confidence and she’s a beautiful girl. We don’t allow her on social media, then she’ll be talking to her friends and it happens. We don’t reward her for the way she looks, but it’s hard because people will say things to her and I’m like, ‘Please don’t talk to her about her appearance’.
“I think she’s too young to wear make-up and it’s a fight we have all the time. It’s really challenging as a mother to strike this balance where, yes, beauty is empowering but you have to be careful how you use it, because it can go from being a tool to a double-edged sword. It can be something that is powerful for you, but that can also work against you if you’re not careful,” she said.
Read Huda Kattan’s full interview on Harper’s Bazaar Arabia.
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