Global guest lecturers and mentors from organisations such as FIFA, UEFA, Team GB, and the Real Madrid Foundation will share their knowledge at Precision Football, the leading elite technical training academy in the UAE.
The presence of these world-class experts will enhance Premier Football’s groundbreaking AI-Driven Professional Diploma in Sports Management and Analysis, further elevating the region’s most future-focused sports education programme.
These experts will bring real-world insights from the world’s most advanced sporting environments, giving students unprecedented access to global expertise through immersive workshops, one-on-one mentorship, and performance simulations.
Launched under the patronage of the Ministry of Sports, in collaboration with the UAE Sports Science and Sports Medicine Centre, and accredited by EduQual (UK), the diploma is the first of its kind in the region. It blends advanced data analytics, sports science, and AI technology with hands-on performance training and strategic management modules.
Sheikh Suhail bin Butti Al Maktoum, Assistant Undersecretary for the Sports Development and Competitiveness Sector at the Ministry of Sports, commented: “We take great pride in seeing such innovative sports initiatives emerge from the UAE. This programme goes beyond skill development or the use of technology – it opens new horizons for our youth to lead the future of sports with knowledge, intelligence, and confidence.
“Integrating artificial intelligence and data analytics into the development of the sports ecosystem reflects our vision for a future where science and talent work hand in hand, making sport a true platform for creativity and global excellence.”
Sonny Cobbs, Founder and CEO of Precision Football, added: “Sport and technology are transforming side by side. By working with international leaders in performance, analytics, and management, we’re ensuring that our students don’t just learn about the future of sport, they experience it. This collaboration positions the UAE as a global benchmark in sports innovation.”
As part of its extended partner network, students will explore the full scope of modern sports development, from AI-powered performance analysis and data visualisation, to sports marketing, leadership psychology, and athlete wellbeing. Core modules include project-based learning, digital performance tracking, and strategic planning, all delivered with practical applications and access to real-world case studies.
Participants will also work with wearable technologies such as Playermaker, gathering live data to measure performance, prevent injury, and optimise decision-making. This mirrors how elite clubs train, assess, and develop athletes.
Precision Football is backed by Agon Capital and Group CEO Ryan Hattingh said: “This programme isn’t just innovative, it’s transformational. We are proud to support an initiative that combines academic rigour with practical relevance, and that positions the UAE as a launchpad for the next generation of global sports leaders.”
Through this expanded phase, the diploma creates direct access to internships, mentorships, and career-building opportunities within Precision Football and its network.
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