Etihad Airways revealed its new F1 Grid Girls uniform, created by renowned New York-based Nepalese designer Prabal Gurung, at the 2017 Formula 1 Abu Dhabi Grand Prix.
The new uniform is being worn by the airline’s cabin crew throughout the three-day event. IMG Model Chanel Iman had earlier unveiled the black jumpsuit through a video diary and photo shoot shot on location at Yas Marina Circuit, in front of an Etihad Airways F1-branded Airbus A380.
The jumpsuit boasts gold zipper piping and spike zipper pulls, reflecting the designer’s ‘femininity with a bite’ approach.
“Etihad’s foray into fashion is truly an innovative break from tradition. Similarly, we wanted to challenge the conceived notion of how Grid Girls are typically dressed. Together, we are proud to create a jumpsuit with a strong shoulder and our signature architectural approach - something a bit unexpected, yet still feminine and empowering,” Gurung said during the launch held in the Paddock Club at Yas Marina Circuit.
The designer, whose label was established in 2009, grew up in the Nepal’s capital, Kathmandu, and moved to New York to complete his studies at Parsons The New School for Design.
The collaboration with Gurung is the latest by Abu Dhabi-based Etihad Airways in its bid to become the fashion industry’s preferred airline.
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