When did you first come here?I started coming over to Dubai in 2009 from my practise in New York and eventually set up a clinic here in 2015. I’ve managed to gain a high-end European and Asian customer base that is willing to travel to Dubai.
As the UAE becomes a healthcare hub will that help you?What I do is more about individuals in the field. My treatments are non-reversible and so people take the time to search out the right person. Though I will say that because Dubai has built the kind of landscape that has attracted people like me, we bring over other leaders in our fields and the profession as a whole gets better.
How has your clientele changed?As awareness grows so does the self-realisation from patients that they may need treatment. For that reason we see a lot of business people that wouldn’t have considered anything cosmetic a few years back and who now want to look healthier and be able to present a better ‘first face’ to clients.
You’re very active on social media. Is that strategic?Yes, 100 percent. It has completely shifted how we market the business. It’s crazy how strong it is today.
What are your plans for the brand?We’d like to open in LA and London. After that we’ll roll out smaller branches of the main clinics in nearby cities.
Is price an issue for your clients?It’s ingrained in people to try to negotiate, which I find slightly odd. I don’t think people try to negotiate with their heart surgeon but they have no problem bringing up costs when they go to their dentist.
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