VLCC, the global beauty and wellness brand, is set to launch operations in Saudi Arabia in a deal with Saudi-based Cigalah.
Under the agreement, VLCC will launch its wellness centres in Saudi Arabia, starting with Jeddah, the company said.
VLCC’s entry into the Gulf kingdom will build on its current Gulf portfolio where it operates 20 wellness centres across the UAE, Oman, Bahrain, Qatar and Kuwait.
VLCC also sells its range of skin care, hair care and body care products across the GCC, the statement said.
It added that VLCC centres will be equipped with the latest US-FDA and European-CE standard compliant appliances and will offer the very latest in scientific weight management programs.
The company said it plans to set up 6 VLCC wellness centres in the kingdom in the next 3 years, with the first one scheduled to open in Jeddah by November, with a total investment of about AED30 million.
Mukesh Luthra, chairman, VLCC Group said: “We have been in the GCC region for a decade and it has been a successful and satisfying journey.
"We have been very keen to enter the Saudi market with our VLCC wellness centres for some time now and look forward to working to address the issues of obesity and overweight, which is increasingly become a public health hazard.”
Saudi Arabia has one of the highest prevalence rates of overweight and obesity in the world, even in children, he added.
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