100 smartest people in the UAE
Tue 26 Sep 2017 12:04 AM
Abdallah Massaad

Company: RAK Ceramic Company

Designation: CEO

Country: Lebanon

Country of residence: Lebanon

You have to be on top of your game if you are heading one of the world’s largest ceramics manufacturers. So far, chief executive Abdallah Massaad has not proven otherwise. That is not bad for someone who reportedly started as a marketing consultant for the now-mega firm, which operates in more than 150 countries and produces 110 million square metres of tiles and 5 million pieces of sanitary-ware each year.

The CEO of the Abu Dhabi Securities Exchange-listed company has maintained the firm’s annual turnover of $1bn. His leadership also kept the business afloat during the 2008 crisis, when RAK Ceramics proved to be one of the region’s least affected companies thanks to continued investments and expansion.