Company: Maison de Joelle
Designation: Founder, Maison de Joelle; social influencer
Country of residence: Lebanon
It may have been luck that led Joelle Mardinian to visit the UAE in 2004, but that move from London to Dubai was the first step towards the popular success of the beauty expert. Joelle Mardinian is now not only a host of makeover TV show Joelle, aired on MBC1, but also is considered to be one of the top social influencers in the region, with 6.4 million followers on Instagram.
Joelle trained in the UK before founding her own chain of saloons, Maison de Joelle, in 2008. She also runs the cosmetic clinic Clinica Joelle. She was appointed regional creative director for Max Factor in 2010 and has been featured in four global TV commercials for the brand.