Indian Aces
Sun 28 Jan 2018 10:17 AM
K Rajaram

Industry: Automotive

Company: Al Nabooda Automobiles

Designation: CEO

Heading the world’s largest Audi car showroom and one of the biggest Porsche centres on the globe is not the easiest job in the world, but with over 40 years in the transport industry and over a decade in the UAE, K Rajaram has got it all under control.

In fact, the chief executive of Al Nabooda Automobiles, the sole distributor of Volkswagen in Dubai and the Northern Emirates, led a $245m expansion programme that saw the company launch both showrooms in 2012. The firm made international headlines when Rajaram brought singer Jennifer Lopez for the Sheikh Zayed Road Audi showroom opening. It is no wonder, then, that he is dubbed the “Motor Man”.

Rajaram has also directed the November partnership with RTA-backed car sharing app Ekar, which will see 100 Volkswagen Passat and Jetta models added to
the company’s fleet. It will increase Ekar’s current 100 vehicles by 300 cars during the initial phase.

Rajaram says car sharing has a “very positive effect” on mobility, the economy, the end-user and the environment due to its reduction of the carbon footprint.


We set ourselves up not just to excel locally, but to excel in the international sphere. whatever we have built, it has been created to International standards”