Pure Gold Group
Known as the “merchant with a heart of gold”, Pure Gold chairman Firoz Merchant has become famous throughout the UAE and India for his philanthropy, specifically for helping secure the release of thousands of people held in UAE jails due to unpaid debts. “My philosophy is simple… How can I pay back the [host] country? Saying thanks is not enough. How good a human are you? You have to prove it,” he told Arabian Business in 2015.
His philanthropy has cost him well over $4m. In January 2017 alone, he paid over $40,000 worth of prisoners charges, bringing the total number of prisoners he has helped since 2011 to over 4,000.