Company: ASDA’A Burson-Marsteller
Designation: Founder and CEO
Last December Asda’a Burson-Marsteller picked up two major wins – Middle East Consultancy of the Year and Social Media Communications – at the Gold Standard Awards in Hong Kong. The awards were for the social media campaign #AvayaEngage, which said a lot about the company’s founder, Sunil John, who is constantly pushing his company forward to ensure it stays ahead of the competition and responds to evolving market needs.
At the heart of the public relations business in the Middle East for more than two decades, John has shaped ASDA’A Burson-Marsteller to be the benchmark PR consultancy in the Arab World. Its Arab Youth Survey has become a key agenda-setter for Middle East businesses and policymakers, revealing the attitudes and opinions of more than 3,000 Arab youth. A unique thought leadership initiative, and one of the most widely cited pieces of public opinion research on the region by media throughout the world, its importance can’t be overstated.
Last year, the company picked up a raft of new clients, including ADNOC, Visa, Roche Diagnostics, HTC and the UAE Federal Tax Authority.