50 most admired companies
Tue 27 Feb 2018 12:46 PM

Headquarters Dubai

Year established 2011

Sector Retail

MENA-based e-commerce platform Mumzworld works with over 2,700 retailers, distributors, manufacturers and brands in the region and internationally to offer 200,000 products. It was founded by entrepreneurs and mothers Mona Ataya and Leena Khalil to addresses the challenges mothers in the region face in sourcing products for their children.

The brand is recognised as the premier, trusted and definitive source for all things mother, baby and child, offering customers access to the most comprehensive catalogue of childcare and maternity-related items from hundreds of world-class brands delivered to any doorstep. The company operates within MENA’s projected $8bn baby market and $30bn e-commerce segment.

Available in both English and Arabic, Mumzworld provides comprehensive product information for expectant mothers and their children. The company’s online e-commerce platform sells the widest range of over 200,000 products across 11 major categories such as travel, toys, food, bath and diapers, nursery and bedroom, clothes, school and books, and maternity.

The website also has a loyalty programme to reward shoppers with discounts, while their Mumz Panel invites mothers to share experiences and advice to empower new mothers.