Year established 2008
Formed in 1999, Asdaa merged with Burson Marsteller in 2008 to join the global WPP network. With 11 offices across the Arab World as well as eight affiliates from Morocco to Pakistan, the company has grown into the largest public relations consultancy in the Middle East. Along with practices in corporate, financial, public affairs, consumer marketing, technology and healthcare, the company has been recognised for its ground breaking annual Arab Youth Survey. Projects that have distinguished its services include the Burj Khalifa, providing consultancy for Emaar Chairman Mohamed Alabbar’s personal brand, and handling communications for the UAE’s Federal National Council elections.