Ambareen Musa is the founder and chief executive of Souqalmal.com, an award-winning Middle East financial comparison website, with operations in Saudi Arabia, Kuwait and the UAE. Since the website started in 2012, Souqalmal (which comes from the Arabic for ‘money market’ - Souq al Mal), has grown with each year.

Envisioned as a highly transparent marketplace, Souqalmal.com empowers consumers to make the right choice by bringing together on one convenient platform all the latest details on more than 3,200 banking, insurance and education products offered by providers in the UAE and Saudi Arabia. Since Souqalmal.com launched its insurance aggregator portal in June 2016, it has become one of the fastest growing retail car insurance platform in the country, offering a wide selection of coverage to UAE residents.

Originally from Mauritius, Musa started her first online business, an online property portal for international students to Australia at the age of 21. Moving to the UK to work for GE’s financial arm, GE Money, Musa worked in marketing, financial literacy, customer advocacy and E-commerce, before moving to the Middle East in 2008 as a consultant for Bain & Company and later with MasterCard Middle East and Africa, before later going on to found Souqalmal.com.