Joelle’s move from London to the UAE in 2004 was the first step towards the popular success of the beauty expert that has held audiences spellbound across both broadcast TV and social media.

Beirut born Joelle is considered to be one of the top social influencers in the region, with over 7.4 million followers on Instagram and has hosted her own show on MBC1 for over 13 years.

A self-made entrepreneur and mum of two, Joelle opened her first salon, Maison de Joelle, in Dubai’s Jumeirah district in 2008, before going on to open 11 more across the GCC including a beauty surgery clinic called Clinica Joelle.

She runs her own salons, beauty products, and spas, and is now actively plotting her empire’s expansion across Saudi Arabia, Oman, Egypt and Tunisia.